The ScienceBehind Influence
We help brands and agencies in the Gulf, Southeast Asia and North America understand why their customers buy. No guesswork. Just brain science.
Research-Backed. Results-Driven.
Consumer Behavior Research
Find out what really drives your customers to buy. Not what they say drives them.
Brand perception studies · Ad testing · Purchase intent mapping
Biometric & Eye-Tracking
See exactly how people react to your ads and creative. Before you spend money running them.
Eye-tracking · EEG · GSR biometrics · Facial coding · Emotional response analysis
Full-Funnel Strategy
We turn what the research shows into a clear plan your team can run with.
Insight synthesis · Creative optimization · Campaign strategy
We measure what happens before the rational mind gets involved.
Traditional research tells you what people think. We reveal what they feel.
Surveys and focus groups only capture what people are willing to say out loud. But most of what drives a purchase never gets put into words. Where their eyes went, what made them hesitate, what made them feel something.
Beyond Self-Reporting
Biometric and eye-tracking data picks up reactions people can't describe. Or don't even notice themselves having.
Test Before You Spend
Know if your creative works before it goes live. Fix problems early, not after the budget is gone.
Science Into Strategy
Every study ends with a clear brief your team can use. Not a report full of charts. A plan.
Studies run on the iMotions biometric research platform.
MSc Marketing Analytics with a neuromarketing concentration. DePaul University Kellstadt Graduate School of Business.
Research designed and delivered in English, Arabic and French.
A rigorous process. A clear outcome.
Define the Question
We start by pinning down exactly what you need to know. One specific question worth answering, not a broad research brief.
Design the Study
We pick the right tools based on your question and your budget. Eye-tracking, biometrics, implicit testing.
Capture Real Responses
Real people interact with your creative while we measure how their bodies and brains actually respond.
Deliver Actionable Insight
You get a clear brief, not a data dump. What we found, what it means, and exactly what to do about it.
Ready to understand your consumer's mind?
Let's build a study around your brand's real challenges.